Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.

 

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If you have used social media for a Postal Service-related issue, was the response satisfactory?

Recent Comments

  • 9 hours 45 min ago
    I shipped out a box of my books on June 5th from Oklahoma to Connecticut, about a third of my library. The other two boxes are still waiting to be sent out. The box was supposed to arrive on the 12th...
  • 9 hours 46 min ago
    Hi Elizabeth, Thank you for your message. The OIG is an independent agency of the Postal Service and day-to-day mail delivery issues are outside of our jurisdiction. If you have not already done so,...

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