Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.


Overtime as a Management Tool

Matching workforce to workload has been a long-term struggle for the U.S. Postal Service. In its banner years, when volume was increasing, the Postal Service often found it difficult to quickly reduce workhours to offset seasonal dips in mail volume. Over the past 6 years, as volumes have steadily declined, the Postal Service has done a better job of matching its work hours to its workload. It has its lowest number of career employees in 25 years and productivity has seen steady cumulative improvement.



Recent Poll

Number of packages you returned or plan to return post-holidays:

Recent Comments

  • 1 hour 29 min ago
    In our office Postmaster gave limited duty (phones)to a carrier who hurt himself on a second job. While she would not let 3 owcp clerks back on the clock until full recovery.
  • 8 hours 25 min ago
    It’s been 3 weeks since my package was suppose to deliver to me. It came to my city put was delivered back because I put the wrong address I called and they couldn’t help me is my package gone or...

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