Everyone loves getting something for free. Soon, you may have to look no further than your mailbox for a free sample. The U.S. Postal Service is offering consumer package goods companies and other direct mailers a discount on sending product samples in the mail through the end of September.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More