The Freebie that Pays

People like free stuff. People also are more likely to buy something once they try it. So, it makes sense that offering free, trial-size samples of everything from laundry detergent to shampoo is a frequently used arrow in the sales-and-marketing quiver. 

 

Surf's Up

The U.S. Postal Service’s foray into digital products is similar to the United States’ showing in international soccer tournaments. We start strong, but then fall behind the rest of the world powers.

 

The Social Medium of Mail

Browsing and posting on social media sites is a fun diversion and an easy way to keep up with friends. But have you ever considered how visiting and posting to a site helps keep it alive? Your participation is, in fact, vital for the site’s success, even if you never paid a penny to use it.

 

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How important is free shipping when deciding whether to place an online order?

Recent Comments

  • 9 hours 35 min ago
    Thanks for your comments, which often inform our work. We appreciate your ideas and insights on this important topic. Please also note that general delivery/service issues should be addressed...
  • 11 hours 42 min ago
    What is up with Atlanta? Perhaps the 8PM and later deliveries are making it difficult to read the addressing? Three days out of five last week I received other people's mail. There was no...

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