“Why is marketing for print magazines so outdated?” an industry blog asked after receiving a direct mail offer from a major news magazine that featured all the pizzazz of, well, a 1990s direct mail piece.
It has been a dozen years since the U.S. Postal Service introduced the Intelligent Mail barcode (IMb) to sort and track individual letters, cards, and flats. In many ways, the IMb has lived up to its early promise of many tools in a single barcode.
A series of 65 vertical bars carrying 31...Read More