Social Media and Expectations

How many times have you checked your Facebook page today? Twitter? Or maybe you’re an Instagram person. Social media is a big part of many people’s lives, and it’s also becoming a common way for customers to contact the U.S. Postal Service.

Customers might use Facebook, Twitter, or Instagram to comment on a particular retail experience, seek information on a product or service, or ask USPS to respond to complaints and questions. Collectively, the Postal Service’s social media accounts received more than 390,000 posts in fiscal year (FY) 2016.

 

Rethinking Assumptions

With $72 billion in revenue and 154 billion pieces of mail moved in a year, the U.S. Postal Service deals in the billions. That’s why you sometimes hear people joke that “a few million here and a few million there and pretty soon you are talking about real money” with the USPS.

 

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