Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

Hotline Hot Takes

In fiscal year 2018, the OIG hotline was contacted 96,252 times, almost double the number from the year before. Yet many of those complaints don’t actually fall within our jurisdiction and so we pass them along to the Postal Service.

 

Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Recent Comments

  • 13 hours 44 min ago
    Why do people read and react more to ad mail when bills are in the mix? Money pressure. When people feel money pressure they make worse money decisions. State lotteries depend on the poorer for...
  • 17 hours 26 min ago
    First class mail is gone and not coming back. Because about all we have left are jury notices and IRS request for information the new younger generation residential customer never pulls mail from his...

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