Companies devote an enormous amount of money and attention crafting a distinctive corporate personality so that consumers have positive thoughts or feelings when seeing the company name or logo.
The customer is king, or queen. It’s an age-old mantra that rings especially true in this age of the “empowered” customer.
The U.S. Postal Service has a lot of kings and queens. Last year, 857 million retail customers visited the more than 30,000 USPS-managed retail spaces, generating...Read More