It seems the pricing of parcels in today’s market is a lot like the story of Goldilocks and the three bears (with the U.S. Postal Service playing the role of Goldilocks): If USPS sets prices too high, it opens the door for the big retailers to come in and make their own deliveries. If it prices them too low, it loses money. It needs to price parcel delivery services just right.
It has been a dozen years since the U.S. Postal Service introduced the Intelligent Mail barcode (IMb) to sort and track individual letters, cards, and flats. In many ways, the IMb has lived up to its early promise of many tools in a single barcode.
A series of 65 vertical bars carrying 31...Read More