Customer retention blog art

To Everything – Reduce Churn, Churn, Churn

It’s a lot less expensive to retain a current customer than to acquire a new one. That’s a timeless marketing adage for a reason: it’s true.

In fact, it may never be truer than in today’s economy. Customers have an unprecedented array of choices and easy access to global products and services. If you can’t keep them happy, they’ll find someone who can. That’s why businesses work hard to reduce churn, the attrition or turnover of customers.

 

The New Normal

In 2001 First-Class Mail (FCM) hit an all-time peak of 104 billion pieces. Fast forward to today and it is down more than 40 percent.

Well, if you’re a reader of this blog, you also know that despite this, First-Class Mail remains the biggest provider of revenue and contribution (profit that goes to paying the Postal Service’s institutional costs).

 

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How many packages would you say you’ve returned in the past year?

Recent Comments

  • 16 hours 14 min ago
    I have never had any package get stuck or lost here. I don't send and receive a ton of packages, but I do a fair amount. I'm sure that it does happen on occasion, but i'm just in awe...
  • 17 hours 33 min ago
    BINGO...Mark you win the prize... real and realistic coordination of flow between plants and delivery units is non-existent in the postal system...OIG reports always note this but never do anything...

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