Customer retention blog art

To Everything – Reduce Churn, Churn, Churn

It’s a lot less expensive to retain a current customer than to acquire a new one. That’s a timeless marketing adage for a reason: it’s true.

In fact, it may never be truer than in today’s economy. Customers have an unprecedented array of choices and easy access to global products and services. If you can’t keep them happy, they’ll find someone who can. That’s why businesses work hard to reduce churn, the attrition or turnover of customers.

 

The New Normal

In 2001 First-Class Mail (FCM) hit an all-time peak of 104 billion pieces. Fast forward to today and it is down more than 40 percent.

Well, if you’re a reader of this blog, you also know that despite this, First-Class Mail remains the biggest provider of revenue and contribution (profit that goes to paying the Postal Service’s institutional costs).

 

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Recent Comments

  • 22 hours 37 min ago
    Hello Steve, Your comment has been forwarded to our hotline team. In the meantime, we recommend filing an online whistleblower complaint on our website. Thank you for your comment.
  • 22 hours 42 min ago
    Hello, If the package is coming from overseas and is subject to duties, the addressee must pay them as well as processing and handling fees. Hopefully, this helps answer your question, have a...

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