Get ready for a political advertising avalanche. Politicians and the groups that support them are expected to spend a whopping $12.3 billion this year on campaign advertising in an array of media –television, radio, digital, print, and direct mail.
From the consumer’s perspective, the best possible result of calling customer service is a short conversation that resolves the issue. From a business’s standpoint, preventing that call in the first place is the ultimate goal.
Of course, no product or service is perfect, so customer...Read More