Social Media and Expectations

How many times have you checked your Facebook page today? Twitter? Or maybe you’re an Instagram person. Social media is a big part of many people’s lives, and it’s also becoming a common way for customers to contact the U.S. Postal Service.

Customers might use Facebook, Twitter, or Instagram to comment on a particular retail experience, seek information on a product or service, or ask USPS to respond to complaints and questions. Collectively, the Postal Service’s social media accounts received more than 390,000 posts in fiscal year (FY) 2016.

 

Getting Inside the Customer’s Head

Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.

With advertising it seems, hitting people more than once – and via the same medium –yields the strongest results. Most notable, however, is that doubling down on a physical advertisement appears to be the best approach, according to our recent white paper, The Brain’s Response to Ad Sequencing

 

Oops, They Did It Again

Goodbye paper statements…again. Two years after reinstating paper statements amid a firestorm of criticism for having ended them, the Social Security Administration is again pulling back on mailed statements. In a recent blog post, the agency announced it would mail fewer statements this year to reduce costs by as much as $11.3 million. Only individuals 60 years of age and older who aren’t receiving benefits and don’t have an online account will get paper statements, which provide information on a person’s earnings, estimated benefits, and contributions. 

 

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