It wasn’t too long ago that digital audio players such as iPods and MP3s revolutionized the music industry. Now, almost a decade later, the same sort of revolution is occurring in the publishing industry with the introduction of electronic reading devices such as the Amazon Kindle and Sony Reader. Electronic reading devices allow users to download digital versions of books, newspapers, and magazines. The devices are mobile, and some offer wireless capabilities. Now, newspaper and magazine publishers have another option besides the Postal Service to reach customers.
The customer is king, or queen. It’s an age-old mantra that rings especially true in this age of the “empowered” customer.
The U.S. Postal Service has a lot of kings and queens. Last year, 857 million retail customers visited the more than 30,000 USPS-managed retail spaces, generating...Read More