Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
The holidays might be over but the package returns season is in high gear. It kicked off in mid-December, shortly after the first wave of holiday deliveries, and is expected to run through most of this month.
Returns track with the online retail market — as shopping online grows, so, too...Read More