Sep
22
2014
Report Number:
RARC-WP-14-013
Report Type:
White Papers
Category: Innovation
Mail Innovations
White Paper RARC-WP-14-013 - 9/22/2014
Advertising campaigns must now compete more than ever for consumers’ attention, as people are exposed every day to countless ads found just about everywhere, including in their mailbox. To give consumers of all ages advertising messages that are relevant, interesting, and dynamic, mailers can incorporate a number of innovations into their mail pieces. These innovations can help bolster the strength of message by, for example, providing additional content easily accessed digitally, incorporating handy electronics into the mailpiece, or using unique materials and designs to capture and hold attention.